In my opinion, one of the main reasons for online businesses failing is that the owner doesn’t take the business seriously and gives up too quickly.
If you open a shop and your first few weeks or even months of trading are quiet, would you close the doors and walk away? The answer is probably not, especially if you have made a considerable investment into the business. You would accept that it is going to take time for people to realize that your new shop is ‘there’ and for repeat business to build up.
With an online business however, people seem happy to throw in the towel after a couple of weeks and give the whole thing up as a waste of time. The fact that it hasn’t cost much in financial terms to start the business in the first place does nothing to help as this just makes it easier to close the website down and walk away.
The only way to build a successful Internet business is to treat it like any other offline business and that means hard work, long hours, a bit of investment and a commitment to ‘keep at it’ for a few months before you see any substantial return.
Although it does occasionally happen that people come up with an idea or product that is an overnight success, this is incredibly rare and certainly not the ‘norm’ – exactly the same as in the offline world.
The websites that you see making claims such as ‘I launched my eBook and made $25,000 in 48 hours’ usually fall into 2 categories:
1. They are not true or
2. They are true, but the eBook (or whatever) was launched to an existing newsletter mailing list of, say, 100,000 subscribers that the owner has spent the last 3 years building up!!
Somewhere along the line, hard work has been involved…