How the South Africa World Cup could affect your business…

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In case you hadn’t noticed, the World Cup has started!  Now, I personally have very little absolutely no interest in football whatsoever BUT despite this, the World Cup could affect the profitability of my businesses over the next few weeks…

Football, in the UK at least, is one thing that will drag people from their computers to in front of the television and if people are not in front of their computers, they are not spending money with me (or you).  Therefore, if you are planning any kind of promotion or launch over the World Cup period you would do well to ensure that it doesn’t coincide with one of the major matches.  Even if you don’t run an online business, it is possible that the World Cup could affect you.  Do you sell on eBay?  Do you buy on eBay?  If so, avoid posting auctions which will end during a match and if you are buying, lookout for auctions which DO end during a match as there is every possibility that you could grab yourself a bargain.

And don’t think this is just a bit of theory on my part, I learnt the hard way some years ago that football does indeed affect eBay bids!  I had one of my favourite cars of all time up for auction, a 1961 Land Rover and I was extremely surprised when the vehicle went for about £500 below its value.  It was only when the buyer picked it up and mentioned in passing that he had nearly missed the end of the auction because ‘…it was right in the middle of the England game…’ that I realised what had happened!  It also explained the steady flow of emails from people asking if I had sold the Land Rover as they had been watching the match and therefore missed the end of the auction! 

As I said before, I have absolutely no interest in football but now I do at least take a bit of notice if it is going to affect my pocket!  You will find a full World Cup fixture list at this link.

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