I don’t recall ever having written about Google Adsense before and given the amount of publicity that Adsense has received over the past few months, I did kind of assume that everyone knew what it was all about. It would appear though that I was wrong…
So let me explain…
Google Adsense basically allows any website owner to act as an affiliate for Google by displaying Google’s paid ‘Adwords’ adverts on their own website.
If you are not familiar with Adwords, just do a search on Google – the boxed results down the right-hand side are Adwords and every time you click on one of them, the owner of the site being advertised gets charged a set amount. The exact amount of the charge depends on how popular the keyword is that you searched for and a few other factors – without going into too much detail, you just need to be aware that this charge can be anywhere from 5cents to several dollars.
If you sign up for an Adsense account (which is completely free – more details from the link at the very bottom of this page), you are able to place the same adverts as are shown on Google’s search results pages on your own website pages. But the real beauty of the system is that Google will only show adverts that are relevant to the content of your page. They do this by crawling your web page automatically before displaying any adverts. This allows Google to get an idea of what the web page is about and they can then display the adverts that are most appropriate to your visitors which in turn means that there is more chance that your visitors will click on an ad…
So why would you want to do this?
Simple – because Google will pay you a percentage of every cent they earn when someone clicks on an advert on one of your pages. Now I know what you are thinking, ‘If some people are only paying 5cents a click, then my percentage of 5cents isn’t going to be much is it?’ In truth, no it isn’t but as I have always said, the Internet is a numbers game and whilst a proportion of 5cents is always going to be small, what about if you got a proportion of 1000 5cents each day? You also need to bear in mind that there are very few search terms out there that only cost 5cents – in my experience, a more accurate average would be about 20cents – 50cents.
I know many people that have been using Adsense for some time on their main websites and easily make a few hundred or even a few thousand dollars a month and that’s great. Quite frankly, it is probably the easiest income you will ever make because other than adding a bit of code to your web pages, there is nothing else to do. If you have a website with a reasonable level of traffic, I would definitely give it a go. Some people have a concern that by using Adsense, they may lose potential customers as they could click away from their site and this is a genuine possibility so you should take care when considering where to place adverts and on which pages. On the flipside, I know a couple of people that are now making more money from Adsense each month than they were selling their own product so they are more than happy with this arrangement!
If a few hundred dollars a month isn’t enough to excite you, maybe you would be more interested to know that there are people out there earning, quite literally, tens of thousands of dollars a month purely from Google Adsense! Yes you did read that correctly and these are not wild claims, this level of income really is possible – my own Adsense record is just under $6,000 in a single month!
To be earning at this level you need some serious traffic and the majority of individuals that are bringing in this kind of cash tend to fall into the category of using some sort of page generating software to churn out hundreds of web pages at a time. This type of software works on the principal that if you put thousands of web pages online, some of them will get good search engine rankings thus driving free traffic to a site or page which has Google Adsense clearly displayed as soon as a visitor arrives.
There is some dispute over whether this type of page generation is ethical or not given that the pages created by these types of software are often pretty junky and not that helpful to a visitor. One argument is that they are cluttering up the Internet and the other argument is that a webmaster can put whatever pages they like on their own server – if a search engine decides to rank these pages highly, that’s up to them. Equally, if a visitor then decides to click on an advert on that page and generate a bit of income, so be it.