Yearly Archives: 2016

Getting stocked in bookshops

I am just about to publish a new book and among the many decisions to be made, I am once again pondering the matter of the trade discount. Anyone who has been through the self-publishing process will be well aware of this dilemma. Do I offer a ‘standard’ trade discount of 45%-55% or shall I just keep the discount to a minimum and hope for the best?

The thing is, if you want to have any chance of getting your book into bookshops such as Waterstones, you really need to be thinking along the lines of a 55% discount. Remember, your book will likely be distributed via a wholesaler/distributor such as Gardners or Bertrams (in the UK at least) and they will take their margin out of this 55%. The distributor’s share will probably be a minimum of 20% which leaves just 35% for the bookshop. If you offer a minimal trade discount of, say, 35%, these calculations will leave just 15% for the retailer, which is not particularly appealing.

Although they may not admit it, any retailer with half a business brain is going to be swayed by the available profit margin on a given book, regardless of how good the actual book is. Bookshops have limited space and if they have the choice between sticking a book on the shelf which will make them £2.80 or one which makes them £1.20, it doesn’t take a rocket scientist to work out which one they will pick. Even if the ‘£1.20 of profit’ book is superb, there are plenty of new books published every month which should make it an easy task to find an equally superb product which will return £2.80 of profit.

Unfortunately, even if you are happy to offer an industry-standard discount of 55%, it won’t work for most self-published authors as the cost of printing small numbers of books will mean that there simply isn’t room for this level of discount. For example, let’s take our £7.99 paperback example. Take the 55% discount off and you are left with a wholesale price of £3.60. Unfortunately, the printing cost, assuming a page count of 300, will be in the region of £3.50 – £4.00. Thus, the lucky author will make somewhere between 10p profit and a 40p loss per book. Terrific!

The alternative option would be to do as a regular publisher would do and pay to have a couple of thousand books printed up, thus reducing the print cost considerably, in the hope that you can then persuade bookshops to stock them. But this pushes the price of publishing a new title up from next to nothing to several thousand pounds. It also means that you could be stuck with box-loads of books if you fail to sell them into retailers.

Of course, offering a generous discount in no way guarantees that any bookshop will take your offering – it’s just one step on the path to being stocked. Bookshops also like the option of being able to return books when they don’t sell. For the self-published author, returns can get very expensive, very quickly. Not only will you pay for the book to be printed but you will also pay for it to be returned. If you ask for returned copies to be returned to you, you will be charged postage and a handling fee. Even if you agree that returns can be destroyed, there might still be an additional cost involved. In a nutshell, returns generally aren’t great for self-published authors.

All in all, I have come to the conclusion that, as a self-published author, it simply isn’t worth pricing books with the sole intention of getting them into bookshops. There is more than enough opportunity to sell online if one is prepared to make the effort. There are plenty of advantages to self-publishing: control, speed of getting a book to market, flexibility and so on. There are also a few downsides and the difficulty in getting your publication into a bookshop is one such negative but I suspect it is a negative that most will be able to live with. At the end of the day, you only really have two other options: cut your own profit drastically (and risk taking a loss on some sales) or spend a few years trying to get a traditional publisher to take on your book and hope that they can get it into the retailers for you. Neither appeals to me.

Energy Performance Certificate Nonsense

Energy Performance Certificates or EPCs have been around for a number of years now and you are legally obliged to have one if you want to sell or rent a property in the UK. They cost around £50, are valid for ten years and tell anyone who is interested how energy efficient your property is.

Like most people, I have paid little attention to EPCs in the past and a poor EPC would never be something which would put me off buying a property. Indeed, I purchased an apartment last year with an ‘F’ rated EPC (almost as bad as you can get – the scale goes from ‘A -G’ with ‘G’ being the worst and ‘F’ not far behind!), To be fair, I did take more notice of the EPC on this purchase than I had in the past as the law is due to change and from 2018, it will be illegal to let a property which has an EPC rating of ‘F’ or ‘G’. This might well be something which would put many buyers off and rightly so, but it didn’t faze me and I pushed forward with the sale for two main reasons. Firstly, I knew that the worse case scenario was that I might have to spend a couple of thousand pounds to change a few things to improve the ‘F’ rating. And secondly, I didn’t believe the ‘F’ rating was justified or anywhere near accurate. Which brings me to the point of this article.

I can see exactly why someone has seen fit to penalize ‘F’ and ‘G’ rated properties – when I think of such buildings, I think of old, cold, musty properties with poor or no heating and full of draughts. The apartment I purchased couldn’t have been further from this example – it was only twenty odd years old for a start and was lovely and cosy. No draughts, not cold, no condensation or mould – basically a really comfortable property and certainly not one which you walked into and thought, ‘Oh yes, this definitely deserves an ‘F” But regardless of my opinion, the thing which really made me think that the rating was wrong was the fact that the eleven other properties in the block all had different EPC ratings, despite being identical. They ranged from ‘B’ to ‘F’ – a pretty wide range by anyone’s standards.

Now, I can see that a mid-floor flat will be deemed to be warmer than, say, a ground floor property because heat will be rising from below and retained from above due to the insulation of the upper-floor flat but how much difference does that really make? All other aspects of the individual apartments were basically the same – they all used the same heating (electric) and all had the same windows. The only real differences I could see where that some had low energy light bulbs fitted and some had a standard electricity meter as opposed to a dual-rate meter (so that electricity can be used and charged for at night at lower rates). I decided to give my EPC assessor a ring and talk things through.

My initial opinion was that the rating of a property was subjective and the luck of the draw, depending on how your assessor viewed certain aspects. For example, one assessor might think that electric storage heaters should be rated ‘Good’ whereas another may think they are only ‘Average’. It appears that this opinion was completely wrong! My EPC assessor explained that his job was to input all of the relevant information into his software, ie. type of property, type of heating and so on, and then the software would decide what was good and what was bad. This was slightly confusing to me as I had noted that my heating was graded as ‘Very poor’ even though the exact same heating in other apartments in the block were graded as ‘Average’. A simple one to explain – it all depended on when the EPC was carried out as the way in which different things are graded seems to change on a fairly regular basis. My EPC was over eight years old and therefore didn’t take account of many more recent software changes of opinion.

The EPC assessor advised me to buy a jacket for my hot water cylinder and some low energy light bulbs and we arranged a date for him to reassess the property. His opinion was that this would be enough to get the apartment into the ‘safety zone’ of an ‘E’ or even a ‘D’ rating. I also noted that the flat now had a dual-rated electricity meter which hadn’t been installed when the original EPC was completed. So my total outlay was less than £50. The old EPC recommended all sorts of changes from new fan-assisted storage heaters to flooring insulation, with estimated costs in the thousands (it would take years to recoup that lot based on cheaper heating energy bills).

As soon as the assessor walked into the property he agreed that, ‘No way is this an ‘F”. This made me feel much better because, well, I knew it wasn’t, that’s why I bought it in the first place! After half an hour or so, he left, armed with the necessary data and promised to send me the new EPC later that day. A few hours later and the new certificate popped into my inbox and showed that my apartment was now graded as a ‘C’!

Of course, I was over the moon and this was far better than I had anticipated but it made me wonder how many other properties there are in the country who have wildly inaccurate EPCs? How many landlords are going to spend thousands of pounds unnecessarily in order to try and bring their buildings up to spec? It also made me wonder how beneficial an EPC really is if a few lightbulbs, a £9.99 cylinder jacket and a dual-rate meter can be the difference between an unlettable ‘F’ rated property and an above average ‘C’ rated one?

If you have a rental property with an ‘F’ or ‘G’ rated EPC, it is worth considering what you need to do now to increase the rating so you don’t fall foul of the new law in 2018. If your EPC is a few years old, you might only need to make minor changes and you might get away with just having a new assessment done. Regardless, before you rush out and make any of the changes suggested on the old EPC, I would pick up the phone to an assessor and have a chat. The assessors are best placed to advise and recommend on what you need to do – all sorts of things could have changed since your EPC was issued and a quick phone call could save you a small fortune.

TheOnlineLettingAgents.co.uk – Review

The first property I ever let out was a two bed semi which I had been living in for a year or so. I didn’t want to sell it as I was about to move in with a new partner and I wanted somewhere to go back to if things didn’t work out! This was back in the ’90s and I enlisted the help of a local independent letting agent called Bob…

Bob was fab. He was very fussy about who he would let my house to though his methods for selecting a suitable tenant certainly wouldn’t be considered politically correct these days. Bob managed my buy to let without problem for several years before he eventually retired and sold his book to another local agent. The new managing agent was a much larger and more corporate organisation and were, quite frankly, a pain in the neck to deal with. I had so many problems with them that, when the current tenant gave notice to leave, I decided to sell the house and end my landlord career.

Fast-forward to 2015 when I decided to get back into the game and I was faced with a decision: use a letting agent or handle things myself. I don’t have a very high opinion of letting agents or indeed estate agents in general. In my experience, they add little value to anything and usually have a poor knowledge of whatever it is they are selling/letting. In my home town there are probably twenty different agents. Of those twenty, there are two individuals who I have any time for whatsoever and the worrying thing is that the thing that makes these two chaps stand out is that they are honest! Doesn’t say much for the rest of the bunch. Anyway, when one of my tenants gave notice to leave my one bed apartment, I decided to handle the process of getting a new tenant and the associated paperwork and ongoing management myself.

The most effective way to advertise a property for let is to get it on the big portals such as Rightmove. Rightmove won’t allow individuals to advertise on their site so you need to enlist the help of a suitable online service to achieve this. There are plenty of options out there but after a fair bit of research, I chose TheOnlineLettingAgents.co.uk who offer to advertise your property for up to three months for £59 (+ VAT). I had a few questions so I gave them a call and ended up having a pleasant chat with one of the directors who answered all of my queries and gave me confidence in using them (if the 5* TrustPilot rating wasn’t enough).

Uploading a description of my apartment and some photos was a quick and easy process and within an hour and fifteen minutes, I received an email to say my property was now live on Rightmove, which it was. Within a couple of hours I started to receive texts and emails with details of people who were interested in viewing the property. All enquiries are directed through The Online Letting Agents offices and they send you the contact details of interested viewers so you can follow up the leads. I had several viewings booked in within 24 hours and two offers on the table within 48 hours. Once I had chosen which of the two offers I wanted to accept, The Online Letting Agents handled the referencing process. They charge £99 per tenant and this covers the cost of a full, detailed reference. As is normally the case, the tenant pays this cost. I also took the precaution of taking a holding fee of £250 in order to get a financial commitment from the new tenant.

Referencing took about four days for one tenant and slightly longer for their partner (entirely due to the individual’s employer being slow and unresponsive) and confirmed that both had decent credit ratings and should make suitable tenants. It was now time to get a tenancy agreement signed. The Online Letting Agents will draw this up for you and the cost is included in the original £59 however, I opted to use an agreement which I had downloaded from the National Landlords Association website. I also got a standing order mandate signed and took the deposit and first month’s rent. The Online Letting Agents can also arrange rent guarantee insurance through a partner site and I am going to put this in place to cover me in case the tenants do decide to stop paying me – it’s a no-brainer really and even with the additional annual cost, my total fees are still way less than I would have paid a traditional letting agent.

All in all, the process of finding new tenants myself has been pretty painless and it has saved me several hundred pounds. My new tenants have also saved about £300 on admin fees etc when compared with renting through a high street agent. Admittedly, I now have to manage the ongoing maintenance etc that goes along with owning a buy to let property but in fairness, I do this anyway, even with properties which have been looked after by managing agents (I don’t see the point in paying for their trades to go in and do minor repairs when I can do it myself for nothing).

Traditional high street letting agents are really going to have to up their game and start offering a decent service at a fair price if they want to compete with online and ‘do it yourself’ type services. I certainly won’t be using a local managing agent again in a hurry; I just don’t see the point and I fail to see what they add to the deal. If you are in a similar situation and are considering going it alone, I can’t recommend the services of TheOnlineLettingAgents highly enough – they are a friendly bunch and can’t do enough to help. If they can do this for £59, why can’t local agents do it for ten times the money?