Monthly Archives: December 2005

How to get countless inbound links to your website…

Inbound links (links from other websites to your own) are highly beneficial for a variety of reasons.  If you asked the average webmaster why they might want inbound links, I can guarantee that most would say that these links improve search engine rankings and also a sites Page Rank (an indication provided by Google to show how many other websites point to a particular URL).

Whilst both of these are perfectly good reasons as to why you might want hundreds of websites pointing to your own, how about the even more obvious answer that any link to your site acts as a way of getting a potential customer to your site?

Of course, the ideal situation is to have hundreds or even thousands of links to your website from other sites that have content that is relevant to your own.  This means that if someone clicks on your link, the chances are that they have at least a mild interest in whatever you are offering.

Pretty basic stuff to most of you I am sure so let me move onto the main topic of this article – how I managed to get countless (and I mean thousands) of links to my websites for next to nothing!

Approximately 2 years ago, I wrote a newsletter about writing articles and having them published on websites owned by other people – there are numerous sites that are happy to publish articles on all manner of topics and in return, you can put a link or two at the bottom of the article that leads back to your own website/s.

Around the same time, I started to submit these newsletter articles to article websites, directories – in fact just about any site that I could.  Initially it was a bit of an experiment but it soon became one of my main marketing activities (and you will see why when you look at my results below).

Although it only takes a few seconds to submit an article to one website, submitting the same article to multiple sites soon starts to become very time consuming and therefore, after a few months, I began to use an online service to automate the submission process.  This is a service which I have never discussed previously and whilst it isn’t a ‘secret’ as such, it is one of those things that I have kept close to my chest.

Automating the submission process was a real turning point (as is so often the case online) as it meant that my articles were published on far more websites than I had been submitting to manually and it also gave site owners the option of automatically adding any new articles to their site with no extra work on their part!

So, let’s look at some figures and you can see why I am so keen on writing articles for links…

Do a search for Google for my name ‘Richard Grady’ and it returns over 2,000,000 results.  Of course, not all of these results relate to me – there are other people with the same name.

In order to narrow things down a bit, change the search to ‘copyright Richard Grady’.  This will get rid of a lot of the results that don’t relate to me but will retain all of my published articles since each one contains a copyright notice.

With this slight change, there are still over 950,000 search results!

Now again, not every single result relates to one of my articles BUT the vast majority DO.  I didn’t have time to check each one of the 950,000 links but on the first 10 pages of search results, nearly every single result is one of my articles published on someone else’s website.  And every single one of those articles has a link (or in some cases up to three!) back to my site/s.

Even if only 1% of those links results in a click-through each month, that would still give me 9500 FREE visitors a month!

Bottom line – writing articles can generate huge levels of traffic.  Ok it has taken me two years to achieve the results above but I only write this newsletter twice a month.  Just think how the results would differ if I wrote an article every week?

If you are looking for ways of increasing both inbound links to your website and your traffic, you could do a lot worse than start to writing and submitting articles.

Buying wholesale – a few do’s and don’ts…

As most of you know, I have worked with wholesalers both on and offline for many years and a number of my websites are based around helping people find and trade with wholesale suppliers.

I receive a fairly constant stream of emails from customers and potential customers asking various questions about buying from wholesalers and this has been the case for the past few years.  These questions always increase in volume around this time of the year as people try and grasp a bit of buying madness that surrounds Christmas.  In view of this, I would like to throw a few do’s and don’ts out there which will benefit anyone new to trading…

1.  One of the most common ‘gripes’ I get from people is that they can’t find low prices for popular products online.  It never ceases to amaze me how little effort some people want to put into making money…

The fact is that it is highly unlikely that you will find the best prices for the majority of products online – this is especially the case in the UK as many of the larger wholesalers don’t even have websites.  More often than not, an online wholesaler is merely someone that has gone to an offline wholesaler and purchased a load of stock to mark up and offer to online buyers.  If the wholesaler you are buying from online doesn’t have a trade warehouse or premises that you can visit and purchase from, there is every possibility that they are not a wholesaler at all but simply a middleman.

Cut out the middleman and pick up the phone or better still, visit prospective suppliers and build a relationship with them.  Buying wholesale stock online may be convenient but in most cases you won’t be getting the best deal and you may also be missing out on additional stock that isn’t advertised online.  Note that this isn’t so much the case in the US where many big wholesalers do have excellent online ‘warehouses’ – we are yet to catch up in the UK.

2.  eBay is an excellent venue for buyers and sellers BUT it is also the biggest marketplace in the World.  This means that if you want to sell there, you will be in competition with some of the largest traders in the World.  Don’t be surprised if you can buy products cheaper on eBay than you can from your local wholesaler.  Chances are that the seller has negotiated a massive discount for buying in huge bulk or they may even be importing the products themselves (or using their buying power to source direct from the manufacturer).  Unless you are in the position of being able to buy in similar quantities, you simply won’t be able to compete on a like for like basis with many popular product lines.

3.  People often email me asking where they can find a wholesaler for a really specific, niche item (for example horse-riding saddles).  With something so specific, it is highly unlikely that you will find an individual wholesaler that deals solely in that product.  Often time it will be necessary to make your wholesale purchases direct from the manufacturer.  Therefore, if you are having trouble locating a supplier for a particular item, don’t be afraid to pick up the telephone to the manufacturer and simply ask them who their main distributors are.

4.  I’ve said it so many times before but I still get emails about this one – avoid products such as DVDs, computer games, electrical goods etc like the plague.  The profit margin is tiny and you won’t be able to compete with the bigger sellers.  I don’t know how much clearer I can make it – unless you want to work for peanuts, just steer clear of these products.  The only exception is if you can add value in some way and differentiate yourself from the other larger sellers.

5.  Remember too that if you are struggling to find a product at a particular price, there is every possibility that what you are looking for just doesn’t exist.  I have lost count of the number of times people have emailed me asking where they can buy ‘product A for £x each’ and when I have asked them why they think they should be able to buy it at that price, they reply that ‘it sounds about the right sort of price for a wholesale purchase’!!  Seriously – they have just made up the figure in their head that they ‘think’ they should be able to buy at!!  Usually in these situations, the figure is wayyyy off…

6.  As with everything, buying and selling products takes a bit of effort (in fact, it can often take a lot of effort) but those willing to put the work in are the ones that benefit financially.

If you want to sit at home and buy stock online to resell on eBay, then don’t be surprised if you find yourself working hard for minimal profits.  If however you are prepared to visit a few wholesalers, check out the latest stock as it arrives, build up a relationship and negotiate a great deal with your new business partner, then you have every right to expect to see a good return on your investments…