I first came into contact with Marty Fiegl a couple of weeks ago when he registered as an affiliate on my website. Nothing unusual in that – I get several new affiliates each day. What made Marty stand out from the crowd was the fact that he started sending traffic to my site almost immediately and within 12 hours, his referrals had generated over $100 worth of sales from my site. I decided to find out more…
Marty lives in New York, USA and runs several online businesses. I asked him to tell me a bit more about what he does, he told me,
‘I find problems that people are having and solve them. Whether it’s making money, saving money, saving time or both. I like to do both and not stick to just showing people how to make money. Basically I sell ‘How To’ information.’
He went on to tell me that whilst he worked out some years ago that people were making money selling information, most of it was about how to make money and since he didn’t know how to do this, he figured he shouldn’t be writing about it. Marty said,
‘It took me several years to really figure it out. I started trying a few years ago – I had gathered information about saving money when buying a house but it never went anywhere. Looking back on it I can definitely say it wasn’t what I had but how I was trying to sell it. I could sell that product today but it’s not the caliber I want to deliver and I don’t enjoy writing about that subject as much.’
Marty spent time figuring out how to sell online and he made his first sale just a year and a half ago. After making that initial sale, he started to devote the majority of his free time learning about online marketing – where it was at and where it was going. I asked about his initial expectations of his new business, he replied,
‘I didn’t have any expectations really because I hadn’t read anything and didn’t know what I was doing. Sure I hoped I’d make a lot of money but it wasn’t until I realized how to do it that made the difference.’
What actually happened during the first few months online was that Marty found himself learning. He read everything he could get his hands and figured out who was successful and started to follow their path. He told me,
‘It’s important to find someone successful because it’s very easy to copy someone who is already successful – they’ve done all the hard work for you, just listen, learn and be persistent.’
Marty also did some research that most online marketers would not have even thought about, he said,
‘I started reading a lot of psychology books, not just on selling but human behavior in general. I wanted to learn more about why people did things. Once you know why, it’s easier to sell to them.’
So did all the research and learning pay off? Well, you have probably already guessed the answer, but I will let Marty tell you in his own words,
‘It’s been quite a wild ride. In 2002 I made around $150,000 in web sales alone. I had a job for part of the year so for a few months I wasn’t making as much as I am now. This year I plan on making $300,000 or more. It’s a very reasonable figure once you know how to do it, you can just duplicate it and the results will blow your mind.’
That’s a pretty impressive performance and I asked Marty to let me into a few of his secrets, he told me,
‘It’s very important to meet new people and interact with other people in your market who’ve been successful. It’s really amazing when you get to meet some of the “famous” people in the online community.
There are thousands of different ways to come up with products. Coming up with a product is the most important part. Not just one product will make you rich, you need more than one. Imagine if you had one product that made $100,000 last year and it stopped. You need to have more than one income stream to continue to drive sales of your other products.
Once you have two products that are selling it’s very easy to start cross-selling them to customers and leads. One product recommends another; it’s really a money machine that has no ending.
Once you reach the level that can pay your bills and you can live off of, go all out, quit your job and go full steam ahead!
I would’ve made more last year if I had those few months I spent working making someone else rich to work on new products and promote my business.
Now I work whenever I want. There’s nothing more satisfying than doing whatever you want, whenever you want, then coming home, checking your email and seeing you made $500 the day that you were out of the office.’
Obviously Marty is using various marketing techniques to drive his sales, but his most productive technique is getting affiliates. He explains,
‘The more affiliates I get, the more money we both make. It costs me nothing. I’ve spent a great deal of time getting as much marketing and sales information, banners, articles etc. for my affiliates so I know if they use them we will both make money.
All my customers and leads get information on my affiliate program. I have a few thousand right now. When I first started for some reason this was one of the first things I did. Hey I admit, I’m lazy…!
I place ezine advertisements for my affiliate program, pay per click listings, I get listed in any affiliate directory I can find.
When I first started I was just using Newsgroups to get affiliates, once I had a few hundred from that alone, those turned into leads for my products and a lot of my affiliates are customers too.
Another equally important tactic is building your opt-in list.
One email to 10,000 people in one of my lists has brought in $1,000 that day. It all depends on your offer, and the quality of leads’
With most business, there is one factor that primarily contributes to making the business a success. I wanted to know what that factor was in Marty’s case. He said,
‘Making the customer stand above the rest. I put customer service #1. I get people who buy everything I sell and every other product I promote.
I have people buy $400 worth of products from me in 24 hours.
And guess what? They send me an email asking when my next product is coming out.
Another thing I do is over deliver. Whatever I promise in the sales letter I give them more product than they expected. With my latest ebook “The Complete Guide to Internet Marketing” I went all out. I was going to charge $197 for it.
It took me a month to complete. It’s over 140 pages and the bonuses purchased separately go for 3 times the amount. I spent money to get resell rights to some great products from some big names instead of offering something you can get anywhere else.
I sell it for $37… It’s only been out a little over a month and sales are around 5 copies a day and that’s only through affiliates, I haven’t gone all out advertising yet. I’m working on new things and it’s selling itself.
I’d rather have 2,000 satisfied customers this year from just that book than 200 if I sold it for $197. These customers will be ecstatic once they see what they get for their money and they will buy more from me.’
You may be surprised to know that Marty’s story is not that unusual – there are thousands of ‘normal’ people worldwide making serious money online. I can think of over 20 online colleagues that are making over $100,000 a year – ordinary people that have taken the time to learn about Internet marketing. How about you?
Thanks to Marty for taking the time to provide the above interview.